Salesforce, the leading CRM platform, offers a variety of editions tailored to the needs of all types of businesses. From the Starter Suite, ideal for small organizations, to Einstein 1 Sales, which includes advanced AI and collaboration tools, each edition increases in functionality and cost. It is essential to choose the one that best suits the specific needs of each business.
Salesforce High Velocity Sales is a Sales Cloud solution designed to accelerate and improve the sales process. The name of this solution is being changed to Sales Engagement. This rebranding is intended to bundle the High Velocity Sales tools with other Salesforce marketing and service tools.
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Salesforce Revenue Intelligence is part of the current trends in the data-driven approach. It is a way of managing sales based on specific analysis from actionable information. This tool is powered by AI and automations to empower sales leaders. Thus, they can monitor the status of the sales process, direct salespeople to the best deals and make accurate forecasts in order to increase revenue.
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Datorama and Tableau are two fascinating Salesforce solutions available on the market for companies that want to incorporate Business Intelligence into their management. We will describe some of their main characteristics and a comparison between the two so that you can decide, according to the needs and possibilities of your company, whether these solutions are right for your business.
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Service Cloud Voice is a feature of the Service Console that provides support agents with a high quality phone support tool. It offers a 360-degree view of customers and their requests, combining data from all channels and powered by Artificial Intelligence. This allows agents to resolve queries more quickly and proactively.
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Nowadays it has become very popular among successful companies to associate with third parties as a way to increase revenue. Providing partners with the right strategies and software tools is critical to making their sales or marketing processes efficient and the relationship successful. Learn how Salesforce PRM boost relationships with your partners.
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B2B SMEs have not been immune to the growing digitization of the modern day, such as the automation of routine activities of daily life and the growing role of the Internet. All of this has fueled the evolution of traditional marketing and has changed the way marketers and sales reps in B2B companies get things done.
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Salesforce DMP, or Audience Studio, is a platform that collects, stores, organizes, and centralizes data from different sources. It works in real time, unifying user data collected from multiple sources into a single profile for each customer. It is capable of revealing trends and patterns in user behavior, as well as new audiences.
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Salesforce Digital Engagement is a powerful tool that allows companies to interact with their customers in a personalized way across all digital meeting points. Among them are mobile messaging, web chat, WhatsApp, Facebook messages, and other social networks. In this way, a constant service is provided on all channels and the customer experience stays optimized by showing a solid and consistent image.
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Einstein Relationship Insights or ERI is an automated research assistant powered by AI. It works as a desktop plugin, with a browser extension, that explores disparate data from multiple sources to reveal relevant insights that can help close deals faster. It is an ideal example of how AI can work alongside sales agents and not instead of them.
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Datorama Reports for Marketing Cloud, now called Intelligence Reports for Engagement, is a tool for generating, visualizing, and sharing in-depth analysis of marketing campaign data. It affects the optimization of the performance of each campaign and increases customer engagement.
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