Description
Social Studio is an all-in-one social media marketing and management suite that allows you to administer your marketing strategy across all social media channels and connect enriched social data to your marketing with sales and service.
Key Benefits
- Listen to the conversation: Analyze conversations from nearly any source and find out what your fans and industry are saying.
- Gain relevant feedback across your marketing, service, and sales campaigns with reporting tied to your social accounts.
- Drill down to the post level and catch every comment. Listen for mentions of your brand across all networks.
- Use your social channels insights to drive your marketing strategies.
- Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.
- Engage your community: Respond to social posts, manage your community, and provide customer support.
- Create and approve content for multiple social networks and accounts.
What’s Included
Assessment
- Requirements Elicitation.
- Comprehensive solution design.
- Roll-out plan.
Configuration
- Link Social Studio Accounts.
- Add Users and Configure Permissions.
- Create, Configure and Adjust Topic Profiles.
- Configure Engagement/Publish Macros.
- Adjust Sentiment Model.
- Create and Configure Workspaces.
Publish
- Create and Schedule Content.
- Editorial Calendar, Functionalities and Filter.
- Use Engagement Macros.
- Manage Approval Rules.
- Shared Content.
- Performance and Metrics.
Engage
- Create and Configure Tabs & Columns.
- Apply Quick Actions.
- Apply Engagement Macros.
- Create Content Filtering.
- Use Post Inspection.
Analyze
- Understand Analyze Functionality.
- Create and Understand Dashboards/Workbenches.
- Understand Metrics.
- Request and Schedule Reports.
Salesforce Integration
- Test Reply from Salesforce.
- Create List Views.
- Apply Filters and List Views.
Training Session
- One complimentary 90min remote training session.
