Tag: Marketing Automation

Marketing Automation Pillars (II)-header

Marketing Automation: pillars for its implementation (II)

Tag Sales & Marketing

In the first part of this article, we explain what marketing automation is and why its adoption is important. We also referred to the elements that you should consider before implementing it and when may be the right time to do it. So how then is this implementation to be carried out if you already have the conditions created? What Salesforce tools will allow you to do it? That is precisely what we will explain.

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Marketing Automation Pillars

Marketing Automation: pillars for its implementation (I)

Tag Sales & Marketing

With information technology emergence, process automations have taken a significant rise in the business strategies of organizations to strengthen the direct link with their customers. Having your processes automated brings great benefits such as the reduction of execution times for tasks and the reduction of activities and costs, which allows it to be more profitable, […]

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Your-Complete-Guide-to-Pardot-sp

Your Complete Guide to Pardot

Tag Sales & Marketing

So we’ve talked about Salesforce’s Sales Cloud, Service Cloud, Marketing Cloud, and Community Cloud products. Now it’s time for the extraordinary Pardot. Pardot is a marketing automation platform similar to Marketing Cloud except it’s designed specifically for B2B contexts. It’s built with ease of use in mind, but it doesn’t come at the cost of […]

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Your-Complete-Guide-to-Marketing-Cloud-sp

Your Complete Guide to Marketing Cloud

Author SkyPlanner
Tag Salesforce

Marketing Cloud is a cloud-based platform for marketing automation that enables businesses to effectively create, manage, and optimize campaigns. It offers tools for content management, audience segmentation, campaign automation, results monitoring, and customization of the customer experience through different channels.

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